He is a communication researcher/planner, working in and around public affairs, CSR, reputational risk, crisis management and employee motivation.
He graduated from Cambridge University in philosophy and psychology, began his career in sales and market research, and went on to work in the food industry and advertising. For 12 years he was International Director of Research Services Ltd, after which he was a Partner in MORI (both are now part of IPSOS), and then Managing Director of Wirthlin-Europe, the EMEA arm of a leading US research firm which has since been absorbed into Harris Interactive.
In 2001 he founded Stakeholder Studies Ltd, a research and consulting firm of which he was proprietor and managing partner until 2010. During this time he worked closely with GlobeScan Inc, the international research firm conducting global public and stakeholder opinion research, and Kissmann Langford, the leading consultancy in strategic positioning, issues and crisis management. He continues to work as an independent consultant providing support to research firms, communication agencies and consultants in his specialist areas.
His clients have included many of the Fortune 500, also government departments and agencies and voluntary organizations at the UK and multinational levels. Private sector clients have included pharmaceuticals, food and beverages, technology, energy, financial services and media.
His pro bono work includes strategic and research support for the Youth Research Forum and for charities without the resources for paid research consultancy. He is an active member of the Institute of Communication Ethics, a member of the Market Research Society, and a Fellow of the RSA.
These resources are available for use in publishing articles for the press, magazines, interviews, broadcast and electronic media. The material should be used exclusively for Nick Winkfield and should not be used out of context or where Nick in not the main focus of the article.
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